Food packaging design has a great function of addressing consumer purchasing choices. The appearance of a product plays a key role, wins the competition and reassures the consumer on the quality and convenience of the product content.
The most important thing to take into consideration when creating food packaging design is to try to enter the consumer’s head and imagine the desires and needs that they have at the time of purchase.
The product must have that something more than the others, must have a reliable appearance and must hit the imagination of the consumer. Through the use of a particular box, well-designed bottles, or a correct combination of colors and characters, it is possible to attract the attention of the consumer before the competitors and convince them, make him understand that you are the right choice.
With our thirty years experience in the sector we are able to create packaging for attractive food and drinks, which affect and reassure the buyer, whether it is existing products to be revitalized or new ones to be created.
We do not just design the packaging of your products (boxes, labels, bags, shrink sleeves, …), but we also design displays (both on-the-counter and floor-stand, in any material), point of sale material and direct marketing campaigns to support the sale of your products.
To get information on each of the projects that follow, click or roll over the images.