Brand book e booth design for Yitong Food.

Yitong Food Industry is a company of the Chinese Howbetter Group that deals with food additives.

Brand Book: we have redefined the rules of use of the brand basic elements, from the proportions between symbol and wordmark, to color palette, to typography, …

We also have redesigned the company stationery system (letterhead, business cards and business forms), keeping in mind the possibility to apply the design to the other group companies.

Booth Design: Yitong asked us to redesign their booth, creating a structure that could be easily adapted to the various surfaces occupied in the trade exhibitions where the company is present during the year.

We have therefore created a modular booth based on the composition of the same self-supporting, pre-finished and self-illuminated module.

The modular elements of the stand can be modified and reused by changing or adding one of the different equipment designed: supports for displaying the products, containers, shelves, backlit panels, …

Services: Brand Book, Stationery Design, BoothDesign.